Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan D’besto Cabang Darmaga Caringin Bogor, Jawa Barat
This study aims to determine the effect of product quality, service quality and price either partially or jointly on customer loyalty D'Besto Darmaga Caringin Bogor Branch, West Java. The research method used is quantitative method, the sampling technique uses purposive sampling technique and the number of research samples is 87 respondents. The data analysis technique used multiple linear regression analysis and the hypothesis test was t-test, F-test and coefficient of determination which were processed with SPSS Version software. 21. The t-count value for product quality is 3.206 with sig 0.002, the t-count value for service quality is 3.971 with sig 0.00 and the t-count value for price is 2.522 with sig 0.014. And the F-count value is 16.006. All t-count values are greater than t-table and F-count values are greater than F-table, it can be concluded that product quality, service quality and price either partially or jointly have a positive and significant effect on customer loyalty D'Besto Darmaga Caringin Bogor Branch, West Java.
Keywords: Product Quality, Service Quality, Price and Customer Loyalty
Copyright (c) 2022 Jurnal Akuntansi dan Manajemen
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Open Access & Copyright Notice
Journal Akuntansi dan Manajemen is a national peer reviewed and open access journal that publishes significant and important research from all area of Accoounting and Management.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.